Fittipaldi 40 Years F1 Project + Artwork 1

A tribute to Emerson Fittipaldi for the 40 years of the first Formula 1 Championship.  All work commissioned by Giclée Studio for their client Hotel Transamerica in São Paulo. The chosen area is the Boteco HT. Hotel Transamerica is known for hosting most of the F1 teams as it is the nearest to Interlagos circuit. There were various phases in the project. It started as a tribute to Emerson, who confirmed his presence and even sent some of his personnal portfolio with the JPS team photos. As it turned out the, due to sponsorship restrictions and one major dropout,, which led to a new briefing, the  final project became a simple decoration with the HT bar logo replacing all evidence of any historical images. Only the entrance wall remained to illustrate Fittipaldi's path to the first Formula One Championship to be conquered by a Brazilian.

Artwork